Bodhinox Connect

Campaigns and broadcasts

WhatsApp broadcast and marketing software

Send approved WhatsApp templates to exactly the customers who should get them, see who received and read each one, and follow up with the people who did not reply.

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The problem

Broadcast lists and forwards do not scale

On the WhatsApp Business app, a broadcast list holds a limited number of people, and a message only reaches those who have saved your number. There is no report. You cannot tell who received the offer, who read it or who tapped the link. So you send it again to everyone, and the customers who did read it start to tune you out.

Many businesses then try a bulk sender or an unofficial tool. Those break WhatsApp's rules and put your number at risk of being blocked, which can cost you every customer chat on that number. They also ignore opt-outs, so people who asked you to stop keep getting messages.

WhatsApp marketing works when the right message reaches the right person at a sensible time, through the official platform, and you can see what happened afterwards.

It also helps to know how WhatsApp itself works. When a customer messages you, a 24-hour customer service window opens and you can reply freely. Outside that window, a business can only start a conversation with a template Meta has approved. Campaigns are built around that rule, so every broadcast you send is one WhatsApp allows.

How it works

From template to report in one place

Build a template and get it approved

Every business-started WhatsApp message uses a template that Meta approves first. The template builder helps you write standard templates with images, buttons and variables, as well as carousel templates, one-time-code templates for logins and limited-time offer templates with an expiry. Each template carries its Meta category, Marketing, Utility or Authentication, and you can see whether it is approved, in review or rejected.

Choose who gets it

Send to all your contacts or narrow it down: a tag such as repeat-buyer, a saved segment such as customers in Pune who ordered in the last 90 days, a list, a custom field, or a CSV you upload for this one campaign. Contacts who replied STOP or whom you blocked are left out automatically.

Personalise, schedule and pace

Fill template variables from contact data, so each customer sees their own name, order number or coupon code. Schedule the send for the hour your customers are most likely to read, and pace it so a large campaign goes out steadily instead of all at once. Pacing also keeps your team from being flooded with replies in the same minute.

Track and follow up

The campaign report shows how many messages were delivered, read, replied to and clicked. From there you can retarget: send a follow-up only to the people who read but did not reply, or a reminder to those who never opened the first message. Replies land in the shared inbox, so a sales person can pick up the conversation.

When a send fails, you can retry it from the campaign. When the outcome is unclear, the message is held for review rather than resent, so no customer receives a duplicate.

Who it is for

For businesses that sell to people who already know them

Campaigns suit any business with a list of customers who have agreed to hear from it. Retail and D2C brands announce new stock, festive offers and restock alerts. Clinics send check-up reminders. Coaching institutes share batch start dates and results. Restaurants share weekend menus. Service businesses remind customers that a booking or renewal is due.

Use Utility templates for order updates, reminders and account messages, and Marketing templates for offers and news. Keeping the two apart helps customers trust your messages and keeps your number's quality rating healthy. Always collect opt-in first, give an easy way to stop, and never message purchased lists. Our acceptable use policy sets out the rules in plain words.

What you get

Everything in campaigns

  • Send approved templates to all contacts, tags, segments, lists, custom fields or a CSV
  • Personalised variables, scheduling and pacing
  • Delivery, read, reply and click tracking
  • Retargeting: follow up with people who read, replied or did not
  • Retry failed sends, with honest outcome reconciliation
  • Template builder for standard, carousel, one-time-code and limited-time offer templates, with Meta approval status

Read next: How to run WhatsApp marketing campaigns customers welcome. See which plans include each feature.

Questions

Something else on your mind? Write to uday@bodhinox.com.

Can I send a WhatsApp broadcast to customers who have not messaged me?

Yes, with an approved template and the customer's opt-in. WhatsApp only allows business-started messages through templates that Meta has approved, and you need the customer's permission to message them. Bodhinox Connect shows each template's approval status and skips contacts who have opted out.

How much does each broadcast message cost?

Meta charges for WhatsApp conversations at its published rates, which depend on the template category and the customer's country. Meta bills your business for these directly. They are not part of our plan prices, which cover the software.

How many people can I send a campaign to?

It depends on your plan: up to 250 recipients per send on Free, 10,000 on Basic, 50,000 on Pro and no limit on Enterprise. Meta also sets a daily messaging limit for your number, which rises as you send good quality messages.

What happens if some messages fail to send?

Failed sends are kept together in the campaign, and you can retry them. If the result of a send is unclear, for example after a network error, it is marked for review instead of being sent again blindly, so a customer does not get the same message twice.

Works well with

Start free today. No card needed.

Connect your WhatsApp number, bring in your contacts and try it with your own customers. If you want a walk-through first, book a demo and we will set it up with you.

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